If you continue to use our website, services and/or submit your personal information to us, you consent to the purposes and uses outlined below for which we collect, use and/or disclose your personal information.
What Personal Information Do We Collect?
The term “personal information” means any information about an identifiable individual (i.e. any information that, by its very nature, can identify who you are).
Examples of personal information that we may collect from you include:
- contact information such as your name, address, email address and telephone number;
- information provided when you complete forms, questionnaires or surveys;
- information provided when you participate in a promotion or contest;
- information provided otherwise through our website;
- information provided when you contact us by telephone, by mail, by email, by fax or social media;
- records of customer calls or product-related comments, complaints or inquiries; and
- such other information we may collect with your consent or as permitted or required by law.
Personal information may also, in certain situations, include information that we collect about your device, such as your IP address and browser information or browsing data such as the website pages you have visited.
In general, you can visit our website or contact us without providing us with any personal information. There are, however, instances where we may require personal information and by refusing to provide such information, you may be prevented from accessing certain services or website features.
How Do We Collect Your Personal Information?
We collect information, including personal information, about you in various ways. For example, we collect information that you provide to us, that we collect through your use of our website, and that we collect from publicly available sources or third parties.
Information You Provide to Us: We collect information, including personal information, from you when you visit us in person, when you contact us by phone, mail, fax or email, and when you interact with our website and social media accounts. For example, our website permits you to contact us directly through a form that requires your first name, email address and mailing address. We may also collect personal information when you visit one of our facilities, such as your name and contact information.
Information About Your Use of our Website: In addition to the personal information you provide to us directly, certain information may be passively collected (that is, gathered without you actively providing the information) using various technologies such as cookies, web beacons and similar technologies. Such information may include your IP address and domain you used to access our website, the type and version of web browser and operating system you are using, the number, duration and frequency of visits to our website and the website you came from and visit next. See below for more information under “Cookies and Other Tracking Technologies”.
Information From Third Party Sources: We may acquire or receive information about you from publicly and commercially available sources, as permitted by law, which we may combine with other information we receive from or about you. For example, we may receive information about you from a social media site if you interact with one of our social media accounts.
Other Information We Collect: We also may collect other information about you, your device, or your use of our website in ways that we describe to you at the point of collection or otherwise with your consent.
How Do We Use Your Personal Information?
Black River, and our service providers on our behalf, use personal information about you including your use of our website for various purposes, including to:
- receive, verify and reply to your requests, inquiries, comments and complaints;
- provide customer service;
- better understand your product preferences;
- improve our website, our products and our services;
- conduct market research and analyze trends and patterns;
- display product reviews;
- conduct and administer surveys, promotions, contests, and draws;
- comply with legal and regulatory requirements;
- create Aggregate Data (as defined below) that does not allow you to be personally identified or contacted;
- with your consent, send information such as newsletters, promotions, coupons and surveys;
- create a database of individuals who have registered to receive information from us;
- manage our business, including customer relations;
- ensure the security of our business operations including our website;
- meeting legal, regulatory, insurance, security, accounting and processing requirements;
- purposes disclosed at the time of collection of personal information; and
- otherwise with consent or as permitted or required by law.
Disclosure of Your Personal Information
Affiliates: We may disclose personal information to our affiliates so that we may provide offers from those companies that may be relevant to you, better understand your preferences and improve our website, our products and our services. In addition, personal information may be disclosed to our affiliates in other jurisdictions for internal audit, management, billing, administrative and other general business purposes.
Business Partners: We may also share your information with business partners to provide you with services that you request. For example, if you sign up for a promotion that runs through our website but that is sponsored or co-sponsored by another company, your information may be shared with that sponsor. We are not responsible for the privacy practices of these entities and recommend you review their privacy policies carefully.
Service Providers: We may share information with companies providing services on our behalf, such as delivery services, hosting vendors, advertising service providers, data analytics companies and marketing service companies. Our service providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose personal information for their own marketing or other unrelated purposes.
When Required or Permitted by Law: We may disclose your personal information as necessary to meet legal, regulatory, industry self-regulatory, insurance, audit and security requirements, and as otherwise with your consent or as permitted or required by law (including as required by applicable Canadian and foreign laws applicable to Black River, our affiliates or our agents and service providers, and including lawful requirements to disclose personal information to government authorities in those countries).
In Connection with a Corporate Transaction: We reserve the right to transfer any information we have about you in the event that we sell or transfer all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or in connection with a bankruptcy reorganization.
Aggregate Data: We also may disclose Aggregate Data (as defined herein) to our affiliates, business partners, service providers or other third parties to describe how our customers are using our website and services.
Security of Your Personal Information
We have policies and procedures in place to protect personal information in our custody and control against loss, theft and unauthorized access, use, modification and disclosure. However, as effective as these measures are, no security system is impenetrable. We cannot guarantee the security of our website, nor can we guarantee that the information you provide will not be intercepted while being transmitted to us over the internet. Authorized employees and representatives who require access to personal information in order to fulfill their job requirements will have access to your personal information.
Storage of Your Personal Information
We will keep your personal information for as long as it is needed to fulfil the purposes for which it was collected and in order to comply with legal or regulatory requirements. This may mean that some information is held for longer than other information. We will take reasonable steps to destroy, erase or render anonymous personal information that is no longer required to fulfill an identified purpose.
Black River, our website and our services are headquartered in Canada. Please be aware that personal information you provide to us or that we obtain as a result of your use of the website or our services may be collected in your country and subsequently transferred to, maintained and processed in Canada or another country by us or our service providers for the purposes mentioned above in accordance with applicable law. The privacy laws of these countries may not always offer the same level of protection as in your country. By using the website or our services, you consent to the collection, international transfer, storage, and processing of your information.
Accuracy of Your Personal Information
We strive to ensure that any personal information we retain and use is as accurate, complete and up-to-date as necessary for the purposes for which we will use it. We do not routinely update personal information unless necessary for these purposes. Nonetheless, if our records regarding your personal information are inaccurate or incomplete, we will amend that information at your request. Requests for correction of your personal information should be directed to Black River’ Privacy Officer at the address below.
Access to Your Personal Information
At your request, we will provide you with a statement explaining the extent to which we hold personal information about you, and we will explain how that information has been used or disclosed by us. You may also request access to your personal information in our custody or control. In order to verify that the information is being released to the proper individual, you may be asked to provide suitable identification or to otherwise identify yourself.
Black River collects, uses and discloses your personal information with your consent, except as permitted or required by law. Accordingly, notwithstanding the foregoing, we may be required or permitted under applicable law, statute or regulation to collect, use or disclose personal information without your consent (for example, to comply with a court order, to comply with local or federal regulations or a legally permitted inquiry by a government agency).
Cookies and Other Tracking Technologies
Black River and our service providers may use various technologies such as cookies, web beacons and similar technologies to passively collect information about the users of our website and other services. This information includes IP address, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, connection speed, read time, display time, and number of clicks.
“Web beacons” are a type of technology that communicates information from your device to a server. Web beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the web beacon, and the IP address of your device.
This passively collected information may be aggregated by combining it with information pertaining to other individuals and “Aggregate Data” refers to personal information compiled and expressed in a summary format where no personal identifiers are included. We use Aggregate Data to compile statistics and reports for our use, to determine the characteristics of users on our website and our most popular products and services, for systems administration purposes, and to make our website easier and more convenient to use.
Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, our website does not currently take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.
We do not knowingly collect any personal information from children under the age of 13 without parental consent, unless permitted by law. If we learn that a child under the age of 13 has provided us with personal information, we will delete it in accordance with applicable law.
Links to Third-Party Sites
Social media platforms provide tools that many of our customers and consumers use and enjoy, and we include links to various social media platforms on our website. If you interact with these social media platforms through our website, your experience on those platforms will be governed by the privacy and other policies of those platforms. We encourage you to choose your privacy settings on those sites accordingly.
CALL US: Toll Free: 1-888-422-9656
Your California Privacy Rights
If you are a California resident, you have certain rights over your personal information held by Black River and its affiliates under the California Consumer Privacy Act (the “CCPA”). California residents are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their direct marketing purposes in the preceding calendar year.
The rights afforded to you as a California resident are as follows:
- the right to request the deletion of any personal information about you that has been collected from the you;
- the right to request disclosures regarding the collection of your personal information;
- the right to request disclosures regarding the sale of your personal information or disclosures made for a business purpose;
- the right not to be discriminated against for exercising your rights under the CCPA; and
- the right to opt-out of the sale of your personal information.
Requests to exercise the above-described rights should be directed to our Privacy Officer at the address below. Whichever way you elect to contact us, we may ask that you confirm and verify your identity.
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